Marketing Automation
To really make your Customer Relationship Management (CRM) deliver on its potential, tightly integrated Marketing Automation adds a significant edge. Marketing Automation has truly revolutionised how businesses engage with their customers through data-driven personalisation.
Marketing Automation
The most adaptable Automation for your business
By streamlining and automating marketing tasks such as email campaigns, lead nurturing, and customer segmentation, businesses enhance the efficiency and effectiveness of their marketing efforts.
By automating repetitive tasks and leveraging data insights, a Marketing Automation solution will save you time and ensure that each customer interaction is timely, relevant, and tailored to the individual’s preferences.
Through supporting customer journeys with sophisticated tools, you will be able to target the best prospects, boost customer engagement, improve lead generation and strengthen existing relationships to ultimately improve sales.
Managing a business’s expansion while maintaining, deepening and growing customer relationships can be difficult to get right, but losing focus on the the top of the sales funnel isn’t an option! Implementing Marketing Automation means that maintaining a constant, always-on connection with your customer base gets the right messages to customers and prospects without huge resources so you can scale up with ease.
- Handle larger volumes of leads and customers
- Maintain a high level of service
- Increase positive customer experience
Locating where people are on their customer journeys benefits from the guidance of digital engagement. And, as prospects can get to know your business very well anonymously, the ability to intercept someone’s passing interest as they browse your website could mean the difference between winning your next big account or not. Lead Nurturing provides the opportunity for you to engage with everyone equally, so that your thought leadership, case studies and value propositions are delivered at the right time for an optimal experience and achieve the maximum number of lead conversions.
Of course, nurturing leads is about more than just forms, chatbots, automated content delivery and connecting your databases! Extending your nurture campaigns to nurture prospects across Social Media, Events and Trade Shows allows you to ensure seamless experiences which lead back to your core marketing asset to optimise every opportunity.
Creating Exceptional Customer experiences means that you need to know your customer which means using customer data and behavioural insights for highly targeted and personalised content. Now more than ever, messages, offers, and recommendations that have resonance with the audience means you need to profile what their connection with your brand might be, and time the engagement appropriately. Using data to drive both the content and the practices that your sales and marketing teams deliver means using rich data combined with insights that drive the timeliness of your message to the right people.
A Marketing Automation tool can go beyond attracting new customers by helping in the process of customer retention. Coordinating your marketing messaging so that you continuously deliver relevant content helps to maintain engagement over time and also keeps customers connected with your brand.
When customers consistently receive valuable and tailored content, they are more likely to be satisfied and are less likely to churn. Maintaining a continuous flow of relevant information can then contribute to reducing costs associated with customer acquisition while fostering a positive customer experience. Customers who feel that their needs are continually and proactively addressed are more likely to be loyal advocates for the company, contributing to long-term business success.
Discover why Marketing Automation is the ideal choice for your business
What we do
A better Marketing Automation for your whole business
A Marketing Automation tool can go beyond attracting new customers by helping in the process of customer retention. Coordinating your marketing messaging so that you continuously deliver relevant content helps to maintain engagement over time and also keeps customers connected with your brand.
When customers consistently receive valuable and tailored content, they are more likely to be satisfied and are less likely to churn. Maintaining a continuous flow of relevant information can then contribute to reducing costs associated with customer acquisition while fostering a positive customer experience. Customers who feel that their needs are continually and proactively addressed are more likely to be loyal advocates for the company, contributing to long-term business success.
Sugar market
Plan, monitor and analyse your marketing campaigns to better understand your ROI.
Creatio Marketing
Nurture leads with customer information at your finger tips.
Infor Marketing Solutions
Nurture leads with customer information at your finger tips.
Does your business’ Ecosystem need a helping hand?
Format14CRM has the skills, experience and knowledge to turn even the most challenging set of requirements into a real world software application. If that means a customised CRM or creating a new business software application that you just can’t seem to find anywhere, we’d love to hear from you!