Customers interact with businesses in a multitude of ways, each delivering a unique experience to them. Wouldn’t it be great if you knew exactly what product or offer to put in front of them on any given device? What would happen if you knew that one offer today would be more successful than the same one next week?

Infor Interaction Advisor is a real-time decision making application that identifies the next best and most relevant marketing campaign to present at any integrated customer touchpoint. This easy-to-use application helps you maximise your customer experience management efforts with the highest impact message or offer at the right time.

Infor Interaction Advisor delivers:


Self-learning marketing campaign management solutions

This software suggests the best marketing campaign to present at any touchpoint including next best action, cross-sell and retention offers.

Personalization for your customers

Give your customers what they want, with relevant and personalised marketing campaigns

Continuous learning with predictive models

Predictive models are continually updated with customer-specific information as well as data learned across all customers to help form the next best action for future decisions.

Why choose Infor?

Infor builds complete industry-specific software suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science and integrates easily into existing systems.

Headquartered in New York, Infor has 168 offices around the world with over 68,000 customers using their array of products.

As long-standing partners, Format14CRM brings you innovative solutions built on three of Infor’s software platforms.

Together, these marketing platforms allow you to plan, execute and monitor marketing campaigns and optimise real-time customer interactions to deliver superior customer experience at every touchpoint.

Explore other Infor products

Infor Marketing Resource Management

Infor Marketing Resource Management (MRM) is an easy-to-use solution that allows you to coordinate all your marketing activities in one platform.

Give your marketing team better visibility and control, streamline your marketing operations and automate your processes to improve collaboration.

Infor Omni-Channel Campaign Management

Infor Omni-channel Campaign Management is ai integrated database marketing solution for planning, executing, and monitoring permission-based omni-channel marketing campaigns across multiple touch points. Nurture your leads to becoming customers and build brand loyalty with an easy-to-use, comprehensive and scalable solution that allows you to take action from any device with real-time results.

Discover why INTERACTION ADVISOR is the ideal choice for your business

About us

Why choose Format14CRM AS CRM PARTNER?

Our team has skills and experiences from a range of different customer experience, software development and technology backgrounds. We take pride in contributing to your vision, developing your technology ambitions, and helping you to get the technical parts of your business right.

Does your business’ Ecosystem need a helping hand?

Format14CRM has the skills, experience and knowledge to turn even the most challenging set of requirements into a real world software application. If that means a customised CRM or creating a new business software application that you just can’t seem to find anywhere, we’d love to hear from you!

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