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Sugar Market

Sugar Market delivers campaigns that speak directly to your customers at the best possible moment.

With all your customer information in SugarCRM and a host of actionable insights from across your customer journey, you are ideally placed to create exciting and engaging marketing campaigns that deliver results. SugarCRM is highly-adaptable so you can customise it to suit your specific business needs including using the CRM for marketing campaign development, analysis and reporting.

Take your marketing even further with marketing automation from Salesfusion, now part of the Sugar family, forming Sugar Market.

Create professional-quality campaigns, drive website traffic, nurture and score leads and send sales the most qualified marketing leads all in one solution. You can measure the results of your activities within the platform too so you will know which campaigns and tactics are working, and which need to be re-worked.

With Sugar Market you will be able to:

  • Drive the right traffic to your website with SEM, SEO and social media tools combined with high-quality landing pages, emails and forms
  • Capture leads with professional email campaigns, landing pages and forms
  • Send only the more qualified leads to sales with lead nurturing and scoring
  • Us BI-reporting to make data-informed decisions for all marketing campaigns

Take a closer look at a better CRM for Marketing

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Inbound Marketing

Sugar Market allows you to drive quality inbound traffic to your website using search marketing, social media and search engine optimisation. You can manage all your social channels, paid search advertising and SEO auditing from within a single platform.

Sugar Market lets you track prospect engagement across channels and record it in an easy-to-interpret buyer journey view so you can identify the most influential campaigns and engaging content. 

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Automated Marketing Campaigns

Sugar Market is the ideal platform for building professional landing pages, email campaigns and forms as well as running surveys and managing event marketing.

The easy to use drag-and-drop builders and templates make building pages and emails simple for non-technical team members while developers have the freedom to code from scratch.

Forms sync with your CRM and you can A/B test emails and landing pages to find the most effective creative to generate leads.

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Lead Nurturing

Sugar Market gives marketers best-in-class tools to automate lead nurturing, score lead activity and find the best leads for sales. 

Utilise lead scores to automate emails, set tasks for sales to follow up or other defined activity. Using marketing automation and lead nurturing together saves you time and delivers the most relevant marketing communications to your customers every time. 

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CRM Integration

Sugar Market natively integrates with more CRMs than any other marketing automation platform including SugarCRM, Salesforce, Microsoft Dynamics, Infor, Sage, NetSuite and Bulhorn. This gives your sales and marketing teams the power to maximise customer data and enhance customer experiences. 

 

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Advanced Marketing Analytics

Advanced Analytics is inlcuded in every Sugar Market licence giving you the power to understand your marketing performance. Visualise your data story through presentation-ready dashboards and delve deeper into marketing metrics to uncover the information you need to drive leads and improve coversion rates. The reports are customisable to showcase the metrics that mean the most to your business. You can share and collaborate on reports with your team so everyone is on the same page.  

Explore the SugarCRM suite

SugarCRM is designed for every part of the business. 

Why SugarCRM

While SugarCRM offers a multitude of exciting features to serve each area of your business, it stands above its competitors in terms of ease of use, powerful integrations with multiple existing and future systems, and offers a simple, clear pricing model that is hard to beat.

Sugar Sell

Understand your customers like never before. With SugarCRM, you have all your customer information exactly where you need it so you can engage with them at exactly the right time and offer them the exact product and services they need when they need them. 

Sugar Serve

With full visibility of all issues, automated workflows and approvals, and customer information at the ready, your service consultants are in the best position to solve problems, delight customers and boost your company reputation.