01628 281 114 sales@format14crm.com

WBC

Format14CRM embarks on implementing a new SugarCRM and SugarMarket platform for launch in 2020.

Announcement Date: December 2018

Client: WBC

Project Type: SugarCRM & SugarMarket implementation

Format14CRM today announced the signing of its newest client, WBC.

WBC, which supplies food and drinks retailers with quality gifts, retail displays and transit packaging, has appointed Format14CRM to implement a new customer relationship management and marketing automation system.

Tim Wilkinson, co-founder and director of WBC, says, “We’re excited to be working with Format14CRM on our new implementations. Their experience in delivering innovative CRM and marketing automation solutions gives us confidence that we will have the right tools to propel WBC into the future and deliver even better customer experiences to our clients.” 

Format14CRM is customising and implementing a new SugarCRM instance, including SugarSell and SugarServe, for WBC to manage all their customer data and power the new SugarMarket platform implementation. Collectively, these systems will support the personalised, professional service that WBC clients enjoy at present, and deliver more refined product recommendations into the future.

Quote from Chris or David W about the new project, our pleasure at working with WBC and why Format14CRM is an excellent choice to provide your product or service to the new client.

SugarSell helps sales teams perform at their best by giving them access to their customer information regardless of whether they are in the office or on the road using SugarCRM Mobile. This highly-adaptable platform can be customised to any sales process to ensure that everyone is on the same page on every sale, helping deals close swiftly and making it easy for team members to pick up on opportunities when others are away.

SugarMarket lets businesses create professional-quality campaigns, drive website traffic, nurture and score leads, and send sales the most qualified marketing leads all in one solution. The reporting function allows marketers to understand the effectiveness of each campaign and accurately attribute revenue to campaigns, leads and contacts within the CRM. 

We’re excited to be working with Format14CRM on our new implementations. Their experience in delivering innovative CRM and marketing automation solutions gives us confidence that we will have the right tools to propel WBC into the future and deliver even better customer experiences to our clients

Tim Wilkinson

Director, WBC

For additional information, contact Chris Slade on 01628 281 114 or chris.slade@format14crm.com

About WBC

For over two decades, WBC has served food and drinks retailers with quality gifts, retail displays and transit packaging that helps their clients turn their products into unique and profitable gifts. Born in the late eighties, WBC originally specialised in the wine and spirit trade but has since diversified into farm shops, delis, garden centres, cosmetics and beyond.

About Format14CRM

As a digital business transformation business, Format14CRM focuses on helping our clients provide the very best customer experience to their customers and grow their business. We embrace open standards when developing innovative solutions so that our clients have the agility to adapt to ever-changing business environments, without having to change their current systems fundamentally. We believe that our clients shouldn’t be locked into proprietary software or be limited by specialist skills or high costs to transform their business today, or in the future.

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